*Full Sail University MFA, Media Design Coursework
The Challenge
Explore testimonial ads for a non-profit organization. Create taglines and personas for target audience, further develop a campaign for the non-profit organization.
The Solution
First research and development of the non-profits target audience was confirmed. Leading to proposed taglines and research on voice and tone, concepts for testimonial ads were then sketched and three finalized testimonial ads were created.
Proposed Taglines:
1. Save Our Oceans, Get in MOcean!
This tagline has a double meaning, metonymy, voicing to the target audience to get in motion and save our oceans. This was not only chosen as the tagline, but further used for a proposed campaign for the non-profit.
“Get in MOcean!”
A campaign for awareness to clean up our oceans. Demanding an action for the target audience.
Voice and tone of campaign: Get up and get moving, taking action, demanding and educating, community involvement, proactive, positive voice -
WE CAN MAKE A DIFFERENCE!
This project is important to the non-profit to raise awareness, seek volunteers and community outreach. Involvement with the non-profit, raising money for the non-profit. We want to continue solving the problem of trashed waters, preventing future pollution problems
Target Audience: ages 8+
For the average person who wants to help but doesn’t know the right outlet, to educate and inform the average person on the issues of pollution and rescue of marine mammals.
2. Sea Change
Double Meaning for this tagline, using a play on words with “seeing” change replaced with sea. The Marine Mammal Center is ambitious for the change of the future and encouraging the people to take action to help create this change.
3. DevOcean to the Sea
Inflection is used for this tagline, playing off the word devotion and changing it to devOcean incorporating the non-profits mission to saving lives and devotion to the marine mammals.
